To enhance a halal lifestyle for everyone by helping them look good and feel good.

As the world’s largest island country with over 17,000 islands and 270 million people, Indonesia is an ethnically diverse country, with around 1,300 distinct native ethnic groups. Indonesia has 8 UNESCO World Heritage Sites, both cultural and natural, ranging from temples and early settlements to National Parks and rainforests. This is what Jelita Indonesia is trying to capture; the vast cultural heritage of the country and its diversity. To keep the legacy alive.

Indonesia’s size, tropical climate, and archipelagic geography make it among the 17 megadiverse countries in the world. For centuries, flowers have been used to communicate feelings and messages; to convey unspoken words. Romansa Khatulistiwa is a collection of love stories inspired by the abundance of biodiversity in Indonesia. This collection is a tribute to the gift of mother nature.

Muslim forays into Europe began shortly after the inception of Islam. Soon after the death of the prophet Muhammad in AD 632, the Muslim world expanded westwards, and within less than a century encompassed sizeable parts of what today is considered Europe. Through this collection, we want to honour the Islamic heritage and its significance in European history.

The ancient trade routes of the Silk Roads have unarguably shaped our ways of life today. The routes were not only traded products, but also helped the exchange of ideas, cultures, inventions, and religions across the world, including the expansion of Islam in the 7th century. Muslim people played a major role in the Silk Road where its interactions stretched out to the North and South routes, and even to South-eastern regions of Asia. Our new collection of Silk Roads is a dedication to this long historic journey of Islam that arrived in Indonesia that shaped our diverse culture.

Marsha Natika is an Indonesian actress and model whose career started when she won GADIS magazine’s reader-favourite choice, and since then she has been playing in many movie projects. She is also active on social media as an influencer. Our collaboration with Marsha Natika happened when we notice that her OOTD style in hijab fashion is exceptional, she usually wears a pashmina that is simple but still looks fashionable on any occasion.

Tantri Namirah is a hijab influencer whose appearance often grabs attention. The OOTD style that she uploads on social media is often flooded with praise and is called like a teenager despite she is married and has children. Her unique and exceptional hijab style draws our attention to do a collaboration project for our BIAbyzaskiamecca collection series.

Nadya Fricella or better known as Isel Fricella is an Indonesian actress and model since 2014. Her OOTD hijab style which is simple, unique and elegant, which she usually shared on Instagram, is so inspiring. Her hijab style is happened to be matched our Islamic Journey in Europe concept which conveys the historic Islamic paths in Denmark, Europe.

Ratna Galih started her career as a model and a commercial star. Since then she has been playing many dramas and movies projects. She is now a wife and mom of five children. Her simple and elegant OOTD style brings us to do a collaboration project for BIA collection Islamic Journey in Europe, Spanyol Edition.

Poppy Bunga was a finalist for Cover Girl Aneka Magazine in 2004. Started her career as a model, Poppy’s career skyrocketed and got lots of offers for movies and drama series. She is now happily married and have beautiful kids. Her chic and sleek fashion style is what inspire us to do collaboration for BIA collection Islamic Journey in Europe, Ceko Edition.

Cut Meyriska is an Indonesian actress, model and singer who is famous for her antagonist role in many different movies. Since 2019, her hijab style has always attracted attention from netizens whom she regularly posts on her social media. Her simple yet elegant hijab style is what drove us to collaborate for our Islamic Journey in Europe’s collection of Istanbul, Rumania, Montenegro, and Polandia articles.

Sabrina Sosiawan is an influencer and a muslim fashion model. She often shares her happiness with her little family on social media. Her inspirational fashion style drove us to invite her to do collaboration from one of our collection.

Masayu Clara has started her career from an early age. In 2005 she started playing drama then her career continued to grow and in 2011 she got her very first movie. She is also active in sharing her daily life on social media. Her casual yet comfy style takes us to do a collaboration for our ZM collection, Tengkawang Edition.

Dewi Fitri is a lifestyle and fashion influencer. She likes to share her OOTD’s on her social media. Her today’s youth kinda style inspire us to bring her to be part of our Islamic Journey in Europe of Hagia Sophia edition.

Revalina Trinovianti or better known as Revalina S. Temat is a famous Indonesian actress. Started her career as a model when she won GADIS magazine’s reader-favourite choice in 1999. Her simple yet elegant fashion style drove us to bring her to do collaboration for BIA by Zaskia Mecca Islamic Journey in Europe, Yunani Edition.

Cynthia Ramlan is an Indonesian model and actress. Starting her acting career in 2005, she then got many offers for dramas. Actively sharing her fashion style on social media, attracts us to invite her to collaborate for BIA by Zaskia Mecca Islamic Journey, Kazan Rusia Edition.