We expanded our wings to numerous Marketplace platforms in Indonesia such as Tokopedia, Bukalapak, Hijup, Elevenia, Zilingo, Qoo10, and Zalora, while actively participating in various bazaars and festivals such as Indonesia Fashion week, Muslim Fashion Festival, and Big Bang in Pekan Raya Jakarta (Jakarta Fair). 

Launched our own eCommerce platform zmnow.id, which had tremendous success as it reached hundreds of transactions on the launch day. As for our production, we also started exploring exclusive printing fabric for our collections.

Launched two special collections for our brands. ZM Jelita Indonesia and BIA Islamic Journey in Europe. It was also the year where the Covid-19 pandemic hit Indonesia and paralyzed most of the business sector. We quickly pivot and shift our focus to strengthen the online channel by reducing our margin. We are glad to have made the call. When many companies went out of business because of the pandemic, our growth was at an all-time high.

We were delighted to have helped support the nation’s economy by employing 120 people directly and more than 2,200 indirectly. On the production side, we launched ZM Romansa Khatulistiwa collection with improved quality of products and materials. We also amplified collaboration with influencers and public figures to have greater brand awareness. And as part of our strategy to become a halal lifestyle company, we acquired ZAM, a local start-up cosmetic company focusing on halal and natural beauty products.